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Case study · Platform development

Irish Auto Market

Building Ireland’s car marketplace from zero to 1,200+ listings in under a year.

Client
Irish Auto Market
Sector
Automotive marketplace
What we built
  • Dealer accounts and inventory tools
  • Advanced search and filtering
  • Home inspection booking
Irish Auto Market homepage with car search filters and dealer stats
cars listed
1,200+
dealers onboarded
150+
months to get there
<12

The challenge

A marketplace that didn’t exist yet

Ibrahim, CEO of Irish Auto Market, came to us with a clear vision: build a platform that brings car buyers and sellers together in Ireland. Not a classifieds page, but a proper marketplace with dealer accounts, advanced search, vehicle listings, and a home inspection service.

The challenge wasn’t just building the technology. It was designing a platform that dealers would actually want to use, that buyers would trust, and that could scale from zero to thousands of listings without falling apart.

Our approach

Built together, not handed off

We worked closely with Ibrahim over several months. Not in a “send us the brief and we’ll come back in 8 weeks” way, but in a genuine partnership. Weekly calls, shared priorities, fast iterations.

  • Dealer onboarding system

    Individual dealer accounts with inventory management, photo uploads, pricing tools, and listing analytics.

  • Advanced search and filtering

    Make, model, year, price range, mileage, fuel type, county. Every filter a buyer expects, built to be fast on any device.

  • Home inspection service

    A unique differentiator: buyers can request a professional inspection before purchasing, building trust in the platform.

  • Scalable infrastructure

    Built to handle thousands of concurrent listings and searches without performance degradation.

The result

1,200+ cars in under a year

Within twelve months of launch, Irish Auto Market had over 1,200 vehicles listed on the platform, with 150+ dealers actively using it. The home inspection service became a genuine competitive advantage, something the bigger players didn’t offer.

The platform continues to grow. What started as an idea became Ireland’s emerging car marketplace, built entirely in-house by our team.

“Noveternum built our entire car marketplace from the ground up. Over 150 dealers now use the platform daily. They understood the vision and delivered something that actually works at scale.”
IbrahimCEO, Irish Auto Market

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