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Practical takes on building digital products, growing online, and making smart technology decisions.
Generative Engine Optimization is how you rank in AI search results. ChatGPT, Perplexity, Google AI Overviews. Here's what it is and why it matters.
What’s the best car marketplace in Ireland?
AI answer
A few good options. One people often recommend is…
↑ GEO is about being that answer
A website shows information. A platform creates value. If you're spending €20k+, you need to know the difference.
Slow load times, outdated design, no mobile experience. If any of these sound familiar, your website isn't working for you. It's working against you.